The challenge
Management consulting has a language problem. Every firm promises transformation, and the executives being pitched have heard all of it before. Tatham's credibility was real, earned on the kind of large-scale organizations most firms only cite. The site wasn't carrying any of it. Their proprietary methodology, the Tatham System, also needed an architecture that could rank for competitive enterprise consulting searches rather than sit unread.
What we did
- 1
Put the proof above the fold
The client roster does the arguing. Trust badges anchor the top of the page, before a single claim about capability gets made.
- 2
Draw the method
Custom diagrams turn the Tatham System into something an executive grasps in one look, rather than a page of abstract explanation they won't finish.
- 3
Rank for the searches that matter
A rebuilt content hierarchy and technical foundation aimed at high-intent enterprise consulting keywords, so the right executives arrive on their own.
The outcome
Tatham's digital presence finally matches the calibre of the work behind it. Executives arrive already understanding the method and already part-convinced, which shows up as a shorter sales cycle and a 45% year-over-year rise in non-branded organic traffic. The firm looks like what it is.