We manage your Google and Facebook advertising campaigns with precision call tracking and dedicated landing pages, ensuring your monthly ad budget generates qualified local service calls.
Profitable paid advertising requires two core disciplines: targeting high-intent local searchers and accurately tracking every conversion back to the campaign that produced it.
We structure search campaigns around exact commercial queries typed by local homeowners actively looking to hire a contractor, placing your phone number and booking offer directly at the top of Google search results.
Before launching ad spend, we configure server-side conversion tracking and dynamic call tracking numbers. Every phone call, quote request, and booked appointment routes directly back to the specific campaign that produced it.
And the work that keeps it profitable once it's live:
We write benefit-driven headlines and design custom visual assets tailored to local service buyers, testing multiple value propositions to maximize click-through and conversion rates.
Engaging ad creatives that convert.
Ad auctions shift daily. We review search queries weekly to add negative keywords, reallocate daily budget to your highest-converting ad groups, and refine audience targeting to lower your overall cost per lead.
Budgets shifted to top-performing ad sets.
Most website visitors evaluate multiple contractors before reaching out. We deploy targeted remarketing ads across Facebook and Instagram to keep your brand top of mind until they are ready to book.
Re-engage interested local prospects.
You receive a clear monthly performance summary showing total ad spend, incoming qualified leads, and cost per booked estimate, without confusing vanity metrics.
Direct visibility into lead acquisition costs.
We follow a disciplined three-stage process to ensure every dollar of ad spend is backed by solid tracking and continuous optimization.
We implement dynamic call tracking, form submission tracking, and conversion pixels across your website so every incoming inquiry is recorded accurately.
We write conversion-focused ad copy, design custom visual assets, configure geographic radius targeting, and build dedicated landing pages for your review prior to campaign launch.
Once campaigns gather baseline conversion data, we prune underperforming search terms and increase ad spend on your most profitable services and zip codes.
Most business owners who run digital ads never receive clear attribution data showing which campaigns actually generated revenue. We install server-side conversion tracking and dedicated call routing before launching any campaign, ensuring every incoming lead and booked job is measured accurately against your ad spend.
The things owners ask right before they book. Still wondering something? Ask us on the call.
Ad spend depends on your local service territory and average customer value. High-urgency trades like emergency plumbing in metropolitan areas have higher cost-per-click rates than scheduled residential maintenance. We analyze local search volume and competition during our initial consultation to recommend an effective starting monthly budget.
Google search ads capture high-intent customers who need service immediately, making it the ideal foundation for trade businesses. Meta platforms (Facebook and Instagram) excel at visual retargeting and seasonal promotions, keeping your brand in front of homeowners who visited your site but have not yet booked.
We do not offer artificial cost-per-lead guarantees because auction bidding fluctuates with local competitor activity and seasonal demand. Instead, we establish rigorous tracking, optimize bids weekly, and continually refine ad creative to achieve the lowest possible cost per qualified lead.
Ad impressions and initial clicks start the day campaigns launch. Advertising algorithms typically require two to four weeks of live conversion data to stabilize bid efficiency. We evaluate initial performance across a 90-day window to achieve steady lead volume and predictable acquisition costs.
Underperforming campaigns usually suffer from two common flaws: generic broad-match keyword bidding that attracts unqualified clicks, or missing conversion tracking that prevents ad algorithms from identifying high-value leads. We audit previous campaign data to fix targeting leaks and establish precise tracking.
During onboarding, we request account access, your service area parameters, and any existing project photos. Once campaigns are live, your team simply confirms which incoming leads turned into paid jobs so we can continuously optimize for high-margin projects.
Book a 15-minute strategy call. We will review your current marketing channels and show you how properly managed campaigns can drive consistent local leads.